Building a multi-product FMCG brand from day zero - Good Lait
Landscape
A new venture entering a crowded and unstructured market.
One product, one market, and everything to build from scratch.
What I did
Result
Built a +50 Million / Year revenue brand in under 3 years, expanding across multiple markets and establishing a scalable system for continued growth.
From day zero to structured growth, built in real market conditions.
A new venture entering a crowded and unstructured market.
One product, one market, and everything to build from scratch.
What I did
- Defined the brand strategy and positioning
- Built a structured product portfolio from the ground up
- Designed and executed the full go-to-market approach
- Worked closely with sales, suppliers, and local teams across markets
- Recruited and led marketing and sales resources
Result
Built a +50 Million / Year revenue brand in under 3 years, expanding across multiple markets and establishing a scalable system for continued growth.
From day zero to structured growth, built in real market conditions.